Remove Google Reviews
That Shouldn't Be There.
Policy-based removal only. We work through official Google Business Profile channels — formal reporting, documented violation cases, and escalation paths when initial submissions are denied. No black hat techniques, no vendor promises we can't keep.
We're honest about what Google will and won't remove, and we assess every review before we accept the job. If we don't think the review qualifies for removal, we tell you that upfront rather than take your money and fail. The assessment is free.
What qualifies for removal
Five categories Google's policies cover. Estimated success rates included.
These are the categories where Google will remove reviews through official channels when violations are properly documented and reported. Success rates vary based on how clearly the violation can be established and how strong the evidence is.
Fake & spam reviews
Accounts with no prior review history, generic text that could apply to any business, suspicious timing (multiple reviews posted same day from accounts created that day), or reviews that clearly describe a different business. This is the most common category we handle.
Competitor reviews
Reviews from accounts that can be shown to have a conflict of interest — reviewers who work for a direct competitor, or whose review pattern suggests coordinated negative campaigns. Requires evidence of the conflict, but Google does act on these when documented.
Off-topic & irrelevant content
Reviews that are demonstrably not about a business experience — political commentary, social cause protests, reviews that describe a different location or branch, content about the reviewer's personal situation unrelated to the business. Google's policies require reviews to describe an actual customer experience.
Hate speech & harassment
Clear policy violations: content that targets protected characteristics, threats, personal attacks on staff or owners, content designed to harass specific individuals. Google acts on these most consistently because the violations are binary — they either contain prohibited language or they don't.
Defamatory content
False statements of fact that can be demonstrated to be false — not just negative opinions or harsh characterizations, but specific factual claims that can be documented as untrue (a review claiming you didn't perform a service when you have proof you did, fabricated events with timestamps you can disprove). Requires documentation. In serious cases, we refer to legal counsel.
What we can't remove
Honest about what Google protects.
A lot of removal services take money for reviews they know they can't remove. We don't. These four categories are protected under Google's review policies, and we won't accept an engagement for them.
Not removable
Legitimate negative reviews
If someone had a genuinely bad experience with your business and described it accurately, Google will not remove that review. Negative reviews are protected expression. The appropriate response is to reply professionally and, where possible, address the underlying issue. We can help you draft responses, but we won't accept your money to try to remove a valid complaint.
Not removable
Opinion-based criticism
Opinions — even harsh, unfair-seeming ones — are protected. "This place is overpriced and staff was rude" is a subjective expression. "They charged me $500 for a service that should cost $200" is an opinion about value. These don't violate Google's policies even if the characterization feels unjust. Opinions are not the same as false statements of fact.
Not removable
Old legitimate reviews
The age of a review is not grounds for removal. A 4-year-old one-star review from a real customer experience stays unless there's an independent policy violation within the content. Staleness alone is not a removal basis, regardless of how much your business has improved since it was posted.
Not removable
Reviews you disagree with
Factual disputes between a business and a reviewer — where both sides claim their account is accurate — almost never result in removal. Google doesn't adjudicate business disputes. Unless the review contains demonstrably provable false statements with documentation, Google's position is that conflicting accounts are for the business to address in a public reply.
Our policy: We assess every review before accepting the job. If we don't think Google will remove it, we tell you that upfront — no charge for the assessment, and no hard sell on services we don't think will work.
Our process
Four steps from assessment to removal.
Step 01
Review assessment
You share the review(s) with us. We evaluate each one against Google's current content policy to determine: the violation category, the strength of the case, the documentation needed, and a realistic success probability. This assessment is free and honest — if the case is weak, we tell you before you pay anything.
Step 02
Evidence building
Once you engage, we build the documented violation case. For spam/fake reviews this involves reviewer profile analysis, timing patterns, and cross-reference against known bad actor networks. For defamatory content, we work with you to gather the documentation that contradicts the false claim. The case file is what gets submitted to Google's review team.
Step 03
Formal reporting
We submit the removal request through official Google Business Profile channels — the flagging system and, when appropriate, direct contact with Google's business support team. We document the submission, track the status, and follow up within Google's stated response windows. First responses typically come within 5–10 business days.
Step 04
Escalation if denied
Google denies a significant percentage of first-pass removal requests even for valid violations — the automated system is imperfect. If denied, we escalate through available support channels, resubmit with strengthened documentation, and pursue alternative paths. For defamatory content that meets the legal threshold, we provide a referral to a defamation attorney who can pursue a legal demand letter, which often prompts reconsideration.
Pricing
Free assessment. No charge if removal fails.
The assessment is always free — we evaluate your review against Google's current policies and tell you honestly whether it qualifies before you pay anything.
Pricing is shared directly via email when we confirm an engagement. We only charge for successful removals.
Request Free AssessmentFAQ
Common questions about removal
Can you guarantee a review will be removed?
No. Nobody can guarantee Google will remove any specific review — Google makes that decision, not us. What we can guarantee is that we only accept cases we genuinely believe qualify, we don't charge if we fail, and we escalate when initial attempts are denied. Our success rates by category are published honestly above.
How long does the removal process take?
Assessment: 24 hours. Evidence building: 2–5 business days. Google's initial response: 5–10 business days. If escalation is needed, add another 1–3 weeks. In total, expect 2–6 weeks from engagement to outcome. Clear-cut violations (hate speech, obvious spam) tend to resolve faster than complex cases requiring documentation.
Do I pay if the removal fails?
No. We only charge for successful removals. If we take the case and Google doesn't remove the review after full escalation, you don't pay for that review. The assessment is free regardless. This structure aligns our incentives with yours — we're only motivated to take cases we think we can win.
Can I dispute a removal decision with Google myself?
Yes. Google provides flagging and reporting tools in Google Business Profile that any business owner can use. The process works — it just requires knowing which policy the review violates, how to document the case, and how to navigate Google's support escalation paths when automated systems deny valid requests. We do this at scale, which is why our success rates exceed what most business owners achieve alone.
What if the reviewer leaves another negative review after removal?
Retaliation reviews happen. If a reviewer posts a new review following a removal, we evaluate the new review under the same criteria — if it violates policy, we can pursue removal at standard rates. Persistent harassment campaigns typically provide stronger violation evidence and sometimes qualify for Google's business harassment policy protections.
Should I also add reviews to offset a bad one?
Often yes. For reviews that don't qualify for removal but are dragging your average, adding legitimate positive reviews is the practical path to repairing your rating. A 3.2 with 10 reviews becomes a 4.1 with 25 reviews — the math is straightforward. We can run both simultaneously or advise on sequencing.
Start with a free assessment.
Send us the review. We'll tell you honestly whether it qualifies before you pay anything.